The Suikerzijde, a new city district in Groningen on the site of the old sugar factory, comprises 5000 homes on 185 hectares. This urban, green area combines robust architecture with inviting spaces and is only 2 kilometres away from the Grote Markt.
The Imagineers were asked by De Suikerzijde to visually portray their ambitious project. Our part is to create realistic visualizations that not only show the new construction plans, but also the atmosphere of life in this neighborhood. We visualize the balance between robust urban development and green, liveable spaces, with attention to details such as bike paths, parks and community spaces we create a visual representation of De Suikerzijde as a vibrant, modern neighborhood.
In addition, we are committed Stakeholder Engagement Platform to provide additional information. With Points of interest we highlight specific areas or objects, and interactive map layers make the entire project clear. This way, interested parties can explore both the plans and the future district clearly and accessibly.
Curious about the end result? Check out the platform of The Sugar Side here.
“De Suikerzijde will be a completely new part of the city in a place that has always been somewhat hidden. The 3D environment that The Imagineers created for us helps interested residents and entrepreneurs to get a good idea of the future design of De Suikerzijde, also from the couch at home.
The Imagineers has succeeded in particular in shaping the public space with great quality together with our designers. It is great to see De Suikerzijde come to life in this way. During fairs and other gatherings, the VR glasses with the 3D environment are a hit.”